Platform Status Notice

FTX filed for bankruptcy in November 2022. This profile is maintained for educational and historical reference purposes only. Always verify current platform status before trading.

F

FTX (Defunct)

Founded 2019 • Bankruptcy Filed November 2022

FTX was a cryptocurrency derivatives exchange founded by Sam Bankman-Fried in 2019. At its peak, it was the second-largest crypto exchange globally, known for innovative products, celebrity endorsements, and aggressive marketing including stadium naming rights.

The exchange collapsed dramatically in November 2022 amid allegations of mismanagement of customer funds and improper lending to Alameda Research, SBF's trading firm. This case study serves as a crucial lesson in crypto exchange risk management.

Key Timeline

Founded: May 2019
Peak Valuation: $32 billion
Collapse: Nov 2022
Customer Losses: $8+ billion

What Made FTX Popular

Advanced Derivatives

Innovative futures, options, and leveraged tokens with up to 101x leverage

FTT Token

Native exchange token offering fee discounts and platform perks

Sports Marketing

Miami Heat arena naming rights, MLB partnerships, Super Bowl ads

Celebrity Endorsements

Tom Brady, Steph Curry, and other high-profile partnerships

What Went Wrong

Misuse of Customer Funds

Allegedly lent customer deposits to Alameda Research without permission

Lack of Segregation

Customer and company funds were reportedly commingled improperly

Liquidity Crisis

Unable to meet customer withdrawal requests during bank run

Regulatory Issues

Operating without proper licenses in multiple jurisdictions

Lessons for the Industry

🔍 What to Look For

  • Proof of reserves and regular audits
  • Clear segregation of customer funds
  • Proper regulatory compliance
  • Transparent financial reporting

⚠️ Red Flags to Avoid

  • Excessive marketing without substance
  • Unclear fund custody practices
  • Operating without proper licenses
  • Refusing third-party audits